Commercial actors are very different than television or movie actors. Usually. Sometimes there is some crossover and a television or movie actor will become the face of a brand or some company and you will see them promoting that one product exclusively. For the rest, commercials will be their way of getting famous and supporting […]
Commercial actors are very different than television or movie actors. Usually. Sometimes there is some crossover and a television or movie actor will become the face of a brand or some company and you will see them promoting that one product exclusively. For the rest, commercials will be their way of getting famous and supporting themselves. And a small group of actors turn to commercial acting when they are not getting any roles at all in movies or on t.v.
The actress that plays “Flo” on the Progressive Insurance commercials is one of the best examples of an actor that made a name for themselves exclusively through commercial acting. No one has seen Flo anywhere else, or if they did, they don’t remember that they did. She is completely recognizable through one product entirely. The Allstate actor is a regular and recognized face due to that one product as well. It seems that very few companies show that kind of loyalty to one actor and most use a number of different actors to promote their products.
The commercial actors that turn to ads after being on TV. or in movies are a different method. They usually are not the main character in the bigger leagues but they get picked to lend their notoriety to a brand or product. The actress in The Big Bang Theory is the new face for a hotel rate finding site along with the first Captain of the Starship Enterprise. By mixing a classic like Star Trek and a new success hit like Big Bang Theory, the writers may have stumbled on a winning combination that touches more than one generation to promote their product. The State Farm Insurance actor is best known for those commercials even though he has been in several movies that had big name actors, but he was always a supporting character. He has the same amount of humor in each arena though and the commercials are becoming more popular with him in them.
Sadly there have been actors or just plain celebrities that try to use their former fame to cash in, and don’t really make it. Anna Nicole Smith tried to save herself by promoting diet pills and the effort may have done more harm than good. Monica Lewinsky tried the same thing to get back in the spotlight and that also did not work. Diet commercials have tried to get big using other big names and it does not seem to pan out.
If you are trying to break into commercial acting, there may be obstacles that include the fact that you are new to acting. Your skills in acting well in a very short amount of time need to be better than those that already have a name somewhere else to use to get a break.